Win more customers with better conversations
Good products still need people who can listen, explain value and close. Our sales training helps your sales and marketing teams lead stronger customer conversations, pitches and messages, in German or English.
Let's agree on the next steps by Friday.
What we hear before we start
Our team talks about features while customers care about their problems
Price objections end conversations instead of opening negotiations
Calls and emails with international customers feel stiff in English
What your people take away
Sharper needs analysis
Salespeople ask better questions, uncover real customer priorities and tailor offers to what actually matters to the buyer.
Confident objection handling
Price, timing and competitor objections become opportunities to clarify value rather than reasons to discount.
Stronger closing
Your team recognises buying signals and moves conversations towards clear next steps and decisions.
Pitches that stick
Clear structure and customer stories make pitches and presentations memorable for buyers and decision makers.
Consistent marketing messages
Sales and marketing tell the same story, with messaging that is clear, concrete and relevant to each target group.
Fluent customer English
Calls, emails, video meetings and trade fair conversations in English feel natural and professional.
Built step by step around your team
Every module is adapted to your industry, your cases and your language. Pick the full programme or the parts you need.
- 01
Structuring the sales conversation
half dayFrom opening and rapport to needs analysis, solution and agreed next steps, practised with your real products.
- 02
Objection handling and closing
half dayA practical toolkit for common objections, plus closing techniques that feel natural rather than pushy.
- 03
Key account communication
half dayManaging long-term customer relationships, multiple stakeholders and annual negotiations with key accounts.
- 04
Pitching, storytelling and messaging
half dayBuilding a value proposition, customer stories and core messages for pitches, websites and campaigns.
- 05
Customer English and trade fairs
2 hoursPhone calls, follow-up emails, video meetings and trade fair small talk in confident, natural English.
Choose how and where
Sales team workshop
On site anywhere in Germany, using your products, customers and real sales situations.
Role play day
Intensive customer simulations with video feedback and individual improvement goals.
Live online sprints
Short sessions on iConnect for field sales teams spread across regions and countries.
Trade fair preparation
A focused session before your next trade fair: openers, qualifying questions and follow-up.
Made for
- Field and inside sales teams
- Key account managers handling major customers
- Marketing teams shaping messages and campaigns
- Sales teams selling to international customers in English
- Companies preparing for a trade fair or product launch
Questions and answers
Is this classic sales technique or something more tailored?
Tailored. We use proven structures, but every exercise is built around your products, customers and typical objections, so the skills transfer directly into daily work.
Can sales and marketing train together?
Yes, and we recommend it. Joint sessions on messaging and storytelling help both teams tell the same story to customers.
Do you train sales conversations in English?
Yes. We train in English, German or Spanish, including calls, emails and negotiations with international customers.
Where does the training take place?
At your offices across Germany, at a seminar hotel in the Black Forest, or live online via our platform iConnect.
Give your sales team a stronger edge
Tell us about your products, customers and sales challenges, and we will design a sales training around them.